Improve Your Open Rate Through Split Testing
Split testing is the process of testing more than one version of a website, email, tweet, article and any other digital marketing communication. I will use email marketing to explain the concept. When...
View ArticleAn Introduction To Lead Generation
Lead generation is a crucial activity that feeds business growth. Lead generation is the responsibility of Marketing and Sales and could be acquiring new customers or up selling/reselling to existing...
View ArticleEmail Isn’t Dead, Long Live Email!
I was asked the other day about the future of email and if I thought it has had its time…this was my summarised response. Email has been around for years and doesn’t look to be going away any time...
View ArticleWhat Is A Typical Email Unsubscribe Rate?
The industry norm is around 2% – I’ve always experienced between 0.5% and 2% depending on the age of the data and where I acquired it from. You will often find that the unsubscribe rate is higher for...
View ArticleStats, Stats and More Stats!
I’m a stats man and I think marketers can get a bad name for being obsessed with impression rates, click through rates, open rates, cost per click etc. etc. – but we need these stats to build on and...
View ArticleRe-enforce Your Marketing Messages Using Email Signatures
If you’ve read my article on email marketing you’ll know how highly I rate emails as part of an integrated communication strategy. Well it’s not just a monthly e-shot that can add value – think how...
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